In a short span METRO TV has became the household name. METRO TV is being operated by the I Power media, a company owned and run by a group of experienced media professionals including experienced Senior Journalists, professionally trained programme producers and enthusiastic marketing professionals. MERTO TV was launched in May 2010 and reaches almost all the areas of the limits of HMDA. It is estimated that METRO TV is reaching out a large part of the 6.38 million plus population, thus covering the Urban, semi urban and rural population equally.
METRO TV since its launch has received critical acclamation for the verity, local content and social utility of its programmes. Apart from the entertainment, METRO TV updates its viewers about the local politics, developmental activities, traffic updates, weather reports and forecast, general news, civic problems, national and international happenings. METRO TV caters to the Info-Entertainment needs of youth, women, children and general viewers. METRO TV broadcasting Nemours programmes, true to cosmopolitan culture, its content is in multiple languages, i.e in Telugu, Hindi and English.